A Model For Success

Cords in a nursery present a strangulation hazard that this agency has been grappling with for many years.  Earlier this month we announced an education and public awareness campaign jointly with the Juvenile Products Manufacturers Association to warn parents and caregivers about this hazard.  The campaign focuses on baby monitors, but hopefully its impact will extend to all cords in the nursery.

 

As both a commissioner and a parent, I am pleased to see the agency participate in this cooperative campaign.  It addresses a real problem in a comprehensive manner.  One alternative would have been to conduct a series of “recalls to warn,” offering consumers a warning label to remind them of the hazard.  We tried such a recall last year.  As you would expect, the consumer reaction was pretty underwhelmed.  A “recall” that consumers do not respond to can easily lead to “recall fatigue.”  Not just offering a label but a comprehensive, cooperative campaign to help parents and caregivers understand, recognize and avoid the hazard is a much better way to advance safety.

 

I hope that this campaign provides a model for future agency action in dealing with similar situations.

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1 Response to “A Model For Success”


  1. 1 tsaylor July 20, 2012 at 10:24 am

    Commissioner, I couldn’t agree more. Industry is often careful in maintaining a good standing with the CPSC, but mostly in an effort to comply with regulations and avoid recalls and other types of intervention. However, we have the same goal; keeping consumers safe while we fill a need or demand with the products we offer. If there is more active cooperation that is embraced by both sides, we can help to better arm consumers with knowledge and precaution to avoid tragedy. We work in pool products, so this time of year is obviously critical in reminding consumers of the hazards and risks that the summer season exposes. We deploy this education in the form of warnings and other cautionary language, but it doesn’t prevent injury and death, which is often not associated with the products themselves, but the environments they are used in. There should be more cooperation between companies that produce consumer goods, the CPSC and other regulatory agencies to better inform consumers of these hazards and risks. This cooperation should come in the form of campaigns, small or large and express and educate those real risks that consumers often ignore or take for granted.


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